Vanity Wagon has raised Rs 5.5 crore in pre-series A round led by Inflection Point Ventures. The round also saw Venture Catalysts, Lotus Herbals, existing investors Agility Ventures and a consortium of HNIs (advised by Instarto), the company announced on Friday.

The funds raised will further strengthen the tech platform, marketing, brand building, team expansion and private label acquisitions. Vanity Wagon also plans to expand its presence in the international market.

Launched in 2018, Vanity Wagon currently is home to 151 brands such as Juicy Chemistry, Wow Skin Science, mCaffeine, Mama Earth, Blossom Kochhar Aroma Magic and Minimalist, among others. Prateek Ruhail, co-founder and CEO, Vanity Wagon, said clean beauty products had taken the beauty segment by storm.

“This is driven by consumers’ demand to consume non-toxic beauty and personal care products. As brands in this segment continue to show robust growth, we see Vanity Wagon becoming a dominant marketplace in the clean beauty market in the next 2-3 years.”