Japanese motorcycle giant Yamaha Motor Co Ltd announced the establishment of the Yamaha Motor Sustainability Fund, which will invest in companies working to address environmental issues. The Sustainability Fund aims to combine carbon offsets with actual reductions in the carbon footprint of Yamaha’s existing operations. The fund, with a total investment value of $100 million, will run for 15 years, the company announced in a statement.
Yamaha Motor’s corporate mission is to provide people worldwide with new excitement and re-fulfilling life, and eco-centric initiatives are one of the most critical themes in achieving this mission. “Through this fund, Yamaha Motor intends to form partnerships with a broad range of companies working to address environmental issues and contribute to a better world as like-minded partners while mutually promoting each company’s pursuits,” the company statement said.
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In addition to the growth strategy and strengthening of the business foundation Yamaha Motor has pursued so far, it strives to make sustainability a central theme. Companies are exploring new technologies and business models contributing to sustainability to accelerate the carbon offsets needed to achieve carbon neutrality goals.
