The video streaming service, Zee Entertainment Enterprises Ltd, has announced a partnership with British Broadcasting Company (BBC) India; both the companies will work to enhance the content slate of ZEE5, media reported. This partnership has been done by the popular which is directed by British series Press, directed by Vinay Waikul, featuring Sonali Bendre, Jaideep Ahlawat, Shriya Pilgaonkar, Indraneil Sengupta, Taaruk Raina, Aakash Khurana, Kiran Kumar, amongst others.
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“The focus for 2022 is to bring premium quality content across genres and languages. In addition to bolstering its portfolio of Hindi originals, ZEE5 is simultaneously working on curating a list of unique stories across formats and languages to build a platform of varied choices for its viewers. With The Broken News, we are marking the beginning of another partnership with a reputed content studio to bring interesting and unique story narratives to our audiences. This partnership is in line with ZEE5’s strategy to build a portfolio of unique and compelling content for an enhanced value from the services,” Manish Kalra, chief business officer, ZEE5 India, said.
Sameer Gogate, general manager of BBC Studios India, said the show would be set in the world of TV news journalism. “The strength of our formats lies in their ability to transcend cultural boundaries and languages. We hope ZEE5’s Hindi audience will enjoy the gripping personal and professional dramas facing the characters under the pressure of a 24-hour news cycle,” Gogate said in the statement.