E-commerce Etsy is the US firm in which handmade or vintage items have been produced hand, in partnership with North Eastern Handicrafts and Handloom Development Corporation (NEHHDC). This firm supports small sellers, weavers and artisans. It is done by providing them market access and support to enablement.

According to the Memorandum of Understanding (MoU), NEHHDC helps top develop the enablement programs specially designed for artisans from the northeast. This includes modules on online selling and entrepreneurship and the opportunity to access a wider market for their products.

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Brigadier Rajiv Kumar Singh (retd), managing director, NEHHDC, said, “It’s a key focus for us to promote the indigenous crafts of the North East region and create economic opportunities for craftspeople. There are more than 21 lakh weavers and 14.5 lakh artisans in the region, but the right market linkage has been missing. This association can be a gamechanger for our artisans and ensure that they can explore entrepreneurship on their own terms and reach both domestic and global buyers.”