Beauty startup Vanity Wagon said Friday it had raised about $2 million in pre-series funding at an $8 million valuation. The round was led by Agility Ventures Partners and Lotus Herbals Private Limited, with participation from Inflection Point Ventures, Venture Catalysts and other high-net-worth individuals (HNIs).
The Delhi-based startup will use the funding to strengthen its market position, investing in brand building, developing its brand portfolio, offline retail, technology, and marketing and sales-driven strategies.
Launched in 2018 by Naina Ruhail, Prateek Ruhail and Sahil Shrestha, Vanity Wagon claims to be India’s information-driven clean beauty ecosystem.
“Our vision is to build a sustainable heritage brand in the beauty space, and this investment will strengthen that brand. In addition, this investment will enable our omnichannel strategy, the co-owned clean beauty brand and international expansion.”
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Last year, the startup raised $1 million in its last seed funding round. Vanity Wagon said it aims to become a Rs 500 crore company within the next two years.