B2B e-commerce platform Udaan filed an antitrust case against Parle for refusing to supply Parle-G units. FMCG brands like Amul, Parle and others have stopped direct supply to the startup. Founded by former Flipkart executives Sujeet Kumar, Vaibhav Gupta, and Malviya, Udaan connect SMBs, manufacturers, wholesalers, traders, and retailers to sell goods and services to each other. The startup also offers credit facilities to select small sellers.

Last week, Udaan filed a case against Parle to anti-trust regulator the Competitive Commission of India (CCI). The ECOM startup said that it faces a competing setback due to Parle declining to direct supply of demanded products “without any objective justification”.

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Udaan further said that it had had discussions with Parle in the last two years to a direct supply deal in a fair and justified manner, but Parle has continued to decline. “Parle refuses to supply Parle-G units to Udaan and makes it a clear case of denial to deal and is an abuse of dominance under Section 4(2) of the Competition Act,” Udaan said in its complaint.