Shares of Dabur India Ltd are trading flat after touching a day’s high of Rs 470.70 on 19th June. This announcement follows the company’s entry into the nutraceuticals segment with the launch of ‘Siens by Dabur’, a direct-to-consumer wellness brand. 

With ‘Siens’ (pronounced ‘Science’), Dabur is stepping into the future of wellness. It blends modern science with targeted nutrition in its new range of supplements for Beauty & Skin Health, Daily Wellness, and Gut Health.

Dabur’s new wellness brand ‘Siens’ offers a range of products. These include Marine Collagen, Hair-Skin-Nails Gummies, multivitamins for men and women, Omega-3 soft gels, and daily pre-and probiotics. The products are made using clinically tested ingredients from trusted global sources. They are manufactured in GMP, ISO, and HACCP-certified facilities.

Dabur described Siens as a future-ready brand that combines science with consumer trust. “Wellness today is about precision, evidence, and experience — and that’s what Siens delivers,” said Pratyush Gupta, Head of Customer Marketing at Dabur.

Siens is Dabur’s first digital-first wellness brand and is available on major e-commerce platforms, including DaburShop.

At 12:13 PM, the shares of Dabur India were trading 0.085% lower at Rs 469.80 on NSE.

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