The online shopping app Flipkart has updated its app to simplify the homepage navigation experience for the customers from towns and villages and has added a new section for grocery shopping. According to Walmart, the new design will help the customer quickly access key shopping categories.

The latest design will be live on Android and rolled out on iOs in June. Apart from this, the design overhaul, the categories are classified such as Cart and Notification, which have been moved to the bottom of the screen so that the user will easily access them while scrolling through the app.

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Bharath Ram, Product Head, Growth & Retention at Flipkart, said, “the psychology behind putting important elements at the bottom bar is that it is very close to the thumb, and that easily allows people to go where they want. The dedicated space for grocery shopping is at the top of the homepage to ensure more customers are aware of it and visit it more often.” Ram said, “putting grocery at the top makes it top of the mind of customers. Now they are aware and will go and check it. It is an essential category for Flipkart, and we are very focused on it.”

After the pandemic, grocery is the fastest-growing category. Most of the grocery apps have been seen in many sections in tier 2 and tier 3 cities. According to the survey of 30,000 shoppers by Local Circles, published in February, 51 per cent of participants who bought groceries online were from tier 2, tier 3, and tier 4 cities.