Social commerce startup Gobillion has raised $2.9 million in a funding round led by YCombinator, Tinder founder Justin Mateen, Pioneer Fund and others, the company said in a statement. The company will utilise these funds to boost its business plans, launch more categories, and strengthen its operations, product development, and technology teams. Other investors who participated in the funding round include Soma Capital, Goodwater Capital, Olive Tree Capital, Chris Golda Investments, Oliver Jung, Venture Souq, Shanti Mohan and Vikas Choudhury.

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Founded in 2020 by Roshan Farhan and Kulapradip Bharali, Gobillion allows customers to purchase together in social groups and unlock deals. “The firm wants to build social and gamified e-commerce experience that can cherish the needs and desires of customers in small towns in India and South-East Asia,” the company added.