Meta Platforms is making it easier for brands to run 3D ads on their social media platforms like Facebook and Instagram via a new partnership with the e-commerce technology firm, VNTANA. It’s an excellent move for advertising in the metaverse and a futuristic idea of a collection of virtual worlds that can be accessed through devices such as headsets. The partnership will allow brands to upload the 3D models of their products to Facebook and Instagram and quickly convert them into ads, VNTANA said in a press release.

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“In a way, it offers a glimpse of what you might expect on future devices like AR glasses,” Chris Barbour, director of augmented reality partnerships at Meta’s Reality Labs unit, said. Before VNTANA’s partnership with Meta, advertisers need to reformat 3D files to be compatible with Meta’s ad systems. Now, brands can use VNTANA to easily upload and convert the files into ads without technical expertise working with 3D images. With this, Facebook and Instagram users would be able to interact with a picture of a handbag and can move it around to view the item from all angles.