Navodaya Enterprises said that 1.2 million shares of Rs 24 lakh will be reserved for market makers and the rest of the Rs 43.68 crore will be called a net issue. Inventure Merchant Banker and Satellite Corporate Service are the lead managers to the issue. The proceeds from the issue will be used for working capital requirements and general corporate purposes.

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The firm treats marketing and advertising as fundamental to its business strategy and revenue management. It provides outdoor, print, ground events/activations, and digital marketing services. The firm is also engaged in events management which includes planning, organizing, and managing events. It has managed commercial events, corporate events, cultural events, and also small brand promotion events for its clients.