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BUSINESS

RBL Bank Collaborates With Google to Advance Next-Generation Customer Experience

On Monday, RBL Bank and Google have announced a strategic collaboration to fuel the Bank’s customer experience strategy and expand its value proposition to serve its rapidly growing customer base through its digital platform, Abacus 2.0.

This collaboration will enable better customer data management and analytics, enabling effective cross-selling within the Bank’s large customer base and reducing the cost of customer acquisition significantly.

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