Rebel Foods has invested an undisclosed amount in acquiring a majority stake in luxury chocolate brand Smoor, the company announced. The investment is in line with the company’s plans to invest $150 million across food brands as it scales its portfolio of food services brands in India. The investment values Smoor at over $50 million.

Smoor, set up in 2015, sells chocolates, signature cakes, gift hampers, desserts, and beverages. Its products are available across its stores, cafes, and kiosks, apart from the brand’s direct-to-consumer channel and online aggregator platforms.

• ChatGPT Mobile App Introduces Video and Screensharing Features
• India’s Forex Reserves Drop by $3.23 Billion to $654.86 Billion on 6th Dec
• Paraguayan President Santiago Pena Opens Jerusalem Embassy
• Premier Energies Planning to Establish 1 GW Manufacturing Plant in Telangana 
• International Gemmological Institute (India) IPO GMP, Lot Size & Key Dates

The investment from Rebel will help the brand expand its distribution.
“Smoor will continue to build its omnichannel distribution strategy by expanding its physical customer experience centres across tier-1 cities in India and accelerating its online presence across digital platforms. The future expansion will also include strengthening its physical presence in 9 cities (Mumbai, Pune, Hyderabad, Chennai, Bangalore, New Delhi, Gurgaon, Noida, Faridabad) and a fast-growing omnichannel presence,” Rebel Foods said in its investment announcement.