Sendinblue has purchased PushOwl as their e-commerce branch in India. The SaaS startup has also bought two other e-commerce marketing companies, Chatra and Metrilo, in a joint deal of over $47 million. PushOwl’s Founder, Shashank Kumar, will manage the firm and join the Sendinblue leadership team as vice president.

“Purchasing PushOwl, Metrilo, Chatra is part of Sendinblue’s plan to extend our marketing abilities and grow in the e-commerce space. Our digital marketing solution will be more powerful, letting these businesses promote sales & drive strategic business decisions,” Sendinblue CEO Armand Thiberge said.

“Sendinblue is a leader in marketing. With this purchase, we will promote e-commerce marketing and build a product that clients love, adds value, and simplifies omnichannel marketing”, Kumar said.