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Walmart, the world’s largest retailer, said it is now offering Indian manufacturers and trading companies an opportunity for international expansion as cross-border sellers on Walmart Marketplace, where they could reach a growing market of more than 120 million US consumers each month.
Along with its Indian company Flipkart and cross-border commerce company, Payoneer Walmart laid out a detailed roadmap for local sellers with export ambitions at the recent Walmart Global Seller Summit in New Delhi. The roadmap is part of Walmart’s efforts to expand its sourcing from India to $10 billion a year by 2027.
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“Now is the ideal time for sellers from India to get started as exporters on Walmart Marketplace. It’s already one of the top online marketplaces in the U.S., and we’re investing heavily to help new sellers bring great products and services to the platform,” said Michelle Mi, Walmart Vice President, Emerging Markets and Business Development – Global Sourcing at the summit. Michelle Mi attended the summit alongside 650 invited Indian sellers. “As one of the first batch of Indian sellers on the Marketplace, those who join us now will have a great opportunity to succeed in the U.S. as part of a curated community of trusted sellers,” said Michelle Mi.
Walmart’s chief rival Amazon unveiled its Global Selling Programme in India in 2015 and is expecting to generate $10 billion in cumulative export sales by 2025 for Indian exporters enrolled in this programme.
Walmart Marketplace is a well-established and growing pillar of the U.S. retail landscape, offering nearly 170 million unique items to a loyal base of customers. Walmart is seeking to bring 40,000 new sellers onto the Marketplace this year and expand the assortment on offer to over 200 million items. Walmart sees particular potential for India-made products in highly searched categories like furniture, bedding, home décor and more.
